If you watch any of the financial shows on CNBC or MSNBC, I am sure that you have heard over and over that you should be moving your money out of certain sectors and into other more attractive or 'defensive' sectors. This is basically a cautionary move to ensure that your portfolio can weather the tough times. So where should you be moving your money from and then to?
Well, the consensus, myself included, feels that the less attractive plays are currently the following:
-Financials (the banks, brokerage houses, and savings and loans - note: if you are a long term investor a good idea would be to invest in the financials b/c many of them are at 10-yr lows and you can get a good return once they rise back to original levels down the road)
-consumer discretionary (luxury brands and the stores that manufacture products you can live without)
-small-mid cap companies (usually they unproven, don't pay dividends, and need loans to grow; during this time, credit is hard to come by and it is expensive to get loans)
And the more attractive, 'defensive' plays:
-Utilities (usually pay attractive dividends and people always need power and water)
-Energy (any of the oil refineries, oil services companies, and/or
-Consumer staples (items that people always need)
-health care (obviously people are always going to need doctor visits and medicine)
-large cap companies (many in the Dow Jones Industrial Average pay dividends and are multinational and have proven, diversified businesses with steady revenue)
So you are probably asking yourself, why these stocks outperform the others?
There are two main reasons why the 'defensive' industries tend to do so much better than the market during lean times:
- They're reliable. These companies make the products that people buy even when their wallets are being pinched. In other words, toothpaste, toilet paper, medicine, and electricity.
- They pay dividends. Dividends mean you get a steady return from a stock regardless of what the market is doing. So, all else being equal, you enjoy a head start over the stocks that don't pay dividends. Of course, when you're looking for reliable companies that pay dividends, you want to make sure your company has both paid and increased its dividend steadily over a period of at least 10 years. Only then are you getting a track record you can trust.
So these are some things to think about. Of course, another option is that if you are already invested in a stock that is taking a beating, you can 'dollar-cost average' and add to your existing investment in that company. This will not only increase your investment but also bring your cost-basis down. Check out my previous post on this topic if you want to learn more.